Before the Threat Acts, We Understand the Intent

At Potter & Co., we specialize in behavioral profiling and threat assessment for clients who don’t have the luxury of assuming everything is fine. Our work begins before the incident. Before the confrontation. Before the story breaks. We read the signals early, identify escalation patterns, and neutralize risk before it becomes danger.

This is not guesswork. This is precision.

We operate at the intersection of psychology, intelligence, and executive protection. Our clients include CEOs under public attack, university leaders facing unrest, individuals under online harassment, institutions under ideological pressure, and public figures whose names trigger emotion.

We don’t just assess what a person did. We study why—and what they’re likely to do next.

That’s what real threat assessment requires.

Our work involves detailed behavioral analysis. We evaluate tone, fixation, frequency, escalation cues, and underlying motivations. We analyze public statements, communications, social media activity, physical proximity, patterns of contact, and third-party affiliations. We don’t just ask, “Is this a threat?” We ask, “Is this building toward action?”

In many cases, the threat isn’t obvious. It hasn’t issued a direct message. It hasn’t crossed a line—yet. But something’s off. A feeling. A pattern. A subtle shift. That’s when our work matters most. That’s when silence isn’t safety. It’s the calm before the move.

Potter & Co. builds full profiles based on observable behavior and psychological markers. We classify risk levels, contextualize the threat’s relationship to the target, and determine what kind of intervention, monitoring, or strategic containment is needed.

Sometimes it’s a stalker with escalating digital behavior. Sometimes it’s a former employee engaging in veiled intimidation. Sometimes it’s a public critic shifting into obsession. We’ve seen threats emerge from inside leadership teams, fan communities, ideological networks, and romantic connections.

We help clients make one critical decision: when and how to act.

We advise on escalation protocols. We consult with legal teams on restraining orders, surveillance, workplace protections, and digital evidence. We develop communication strategies that don’t inflame risk. And we manage messaging internally—because the wrong internal reaction can make a threat worse.

Our work is not just reactive. It’s proactive. We create early warning systems. We set baselines for behavior. We prepare staff on how to report, what to watch for, and how to communicate changes. We build customized risk thresholds that activate the moment intent turns toward preparation.

We also support clients during volatile moments.

After layoffs. During litigation. Around political or cultural flashpoints. When a controversial executive is suddenly in the news. When a whistleblower goes public. When a leader announces a major shift. These are moments when otherwise distant critics can become fixated, erratic, and threatening.

In those windows, threat assessment becomes survival planning.

Potter & Co. brings a full-spectrum understanding of human behavior to your risk management process. We’re not guessing. We’re tracking. We’re analyzing. We’re running quiet parallel investigations to understand who the threat is, how close they are, what they’ve done before, and what they're building toward now.

We also assess organizational risk.

Sometimes, the threat is internal. A team member under pressure. A partner behaving erratically. A client whose language has shifted. We provide discreet analysis of personnel behavior when there’s cause for concern but no hard evidence. We help leadership decide what’s real—and what’s not yet—but soon will be.

Our assessments are private, documented, and legally sound. We understand the need to protect all parties, including the accused, until risk becomes reality. But we also know that waiting for confirmation can be a dangerous choice when escalation patterns are already forming.

We help clients balance that tension with professionalism, care, and facts.

We’ve protected executives in the crosshairs of activist groups. We’ve guided institutions through internal investigations involving hostile actors. We’ve identified stalkers posing as journalists. We’ve traced anonymous threats back to known individuals. We’ve helped leaders who were targeted simply because they stepped forward in a public way.

And we’ve done it without spectacle, without drama, and without compromising anyone’s safety or dignity.

Because the best threat assessment doesn’t end with identifying the danger.

It ends with the client sleeping through the night.

If you’re starting to wonder if someone is becoming fixated. If your team has noticed behavior that feels too familiar, too aggressive, or too odd. If a name keeps resurfacing. If the comments have become specific. If the online messages are getting personal.

Now is the time to act.

Not because the threat is here.

But because it’s coming—and you’ll be ready.