The Target Is the Title. That’s Why We’re Here.

In today’s world, being an executive means being exposed.

It means your name is searchable. Your movements are traceable. Your decisions are scrutinized. And your presence—online, in public, and inside the boardroom—carries weight far beyond your job description.

When you’re leading at the highest levels, visibility isn’t a luxury. It’s a liability.

At Potter & Co., we provide elite corporate executive protection for individuals who don’t just run companies—they represent them. CEOs, founders, general counsel, board members, and senior officers operating under public pressure or private threat. We protect the person and the position.

Not just with physical security, but with strategic insulation—across digital, legal, operational, and reputational dimensions.

Our clients are not celebrities. They’re high-value targets of a different kind. They’re the ones whose decisions shape markets, guide institutions, challenge legacy systems, or trigger backlash. They’re the public face of private decisions—and the private target of public outrage.

We operate quietly, with precision, alongside your legal team, your comms staff, your family, and your executive assistant—because that’s the ecosystem a real threat moves through. A gap in one place can create risk everywhere.

Executive protection today is not just about bodyguards and limousines. It’s about early warning. Digital containment. Exposure control. Narrative risk mapping. Presence auditing. Surveillance countermeasures. Controlled travel strategy. Communications lockdown. And real-time intelligence that flags problems before you’re the last to know.

We tailor every engagement. There are no templates. What a tech founder facing an activist investor needs is different from what a university president under political fire needs. What a biotech CEO with insider knowledge needs is different from what a banking executive in a regulatory storm requires.

The only thing that doesn’t change: our discipline.

We begin with comprehensive risk assessment. We map exposure—physical, digital, personal, relational. We audit past incidents. We evaluate current threats. We anticipate likely escalation points. And we put plans in place to prevent, absorb, and neutralize impact before it happens.

For many of our clients, risk is fluid. A major layoff announcement. A controversial acquisition. A family security scare. A boardroom leak. A social media ambush. These things don’t happen on a schedule. That’s why we operate on-call, in real time, globally.

Our executive protection often involves blending visible and invisible measures.

We coordinate physical security through trusted partners, tailored to both public and private presence. But just as importantly, we control digital footprint, communications exposure, and personal data vulnerability. We’ve seen executives do everything right in public, only to be compromised by a family member’s social post, a leaked calendar, or a cyber breach through a third-party vendor.

Our job is to think where others don’t.

We also provide pre-event strategy. When you’re attending a high-stakes gathering, we don’t just look at the venue. We look at the guest list. The media presence. The potential for protest. The threat of surveillance. We brief you accordingly. We plan your entry and your exit. And we have contingency steps in place if the energy in the room turns.

And when it’s your own organization you’re worried about—we’re prepared for that too.

We’ve advised executives facing internal hostility. Anonymous threats. Whistleblower retaliation. Employee backlash. Reputation attacks timed to quarterly reports. In these moments, internal HR isn’t enough. You need outside structure. Real-time guidance. Legal strategy alignment. And absolute discretion.

We help executives navigate those moments without overreacting—or under-protecting.

Our team includes specialists in intelligence, behavioral risk, legal containment, strategic communications, and digital security. This is not a siloed service. We don’t pass you off. We integrate.

We also understand what your family is going through.

Because protection doesn’t stop at the office. We brief spouses. We secure home networks. We prepare children on what to do if followed or approached. We advise domestic staff. We assess travel. We run silent monitoring when needed. And we do it all without disrupting your life—because true protection should feel natural, not invasive.

What we deliver is not paranoia. It’s control.

It’s knowing that the people watching you aren’t doing it without being seen themselves. It’s being able to walk into a hearing, a gala, a strategy summit, or a hostile environment and know you are protected—legally, physically, digitally, reputationally.

It’s about eliminating guesswork in moments that demand certainty.

Potter & Co. is the firm executives call when they know they need more than advice. When they need a partner who sees the whole field. Who understands how threats develop, how perception shifts, and how vulnerability often starts long before it makes itself known.

If you’re in the public eye. If you’ve made powerful decisions. If your presence invites reaction. If you’re not sure who’s watching—or what they want.

We’re already thinking about it.

Let us do the worrying. You do the leading.