When It’s More Than Legal—It’s War

There’s a difference between having a lawyer and being protected.

At Potter & Co., we work alongside legal teams—not as second chair, but as force multipliers. When litigation looms or legal exposure hits, we’re not there to quote statutes or rewrite memos. We’re there to support the strategy, frame the stakes, and make sure every legal decision is reinforced by reputational foresight.

In any litigation, the legal argument is only one part of the equation. The other is public perception, media influence, internal narrative control, and strategic timing. Miss that, and even the strongest legal case can collapse under pressure. Win the courtroom, lose the headlines? That’s still a loss.

Our job is to prevent that.

We work with general counsel, law firms, and litigation teams across the country. We don’t take over. We don’t get in the way. We integrate. Quietly. Seamlessly. With full alignment and absolute confidentiality. Whether the case is public or pre-filed, high-profile or deliberately kept below the radar, we know how to operate within the rhythm of a legal strategy.

And we know how to read the moment.

Every dispute comes with pressure. Some bring press. Some bring politics. Some bring competitors who see an opportunity to strike while you’re exposed. When the stakes rise, the need for comprehensive, coordinated action becomes non-negotiable.

We don’t wait for problems to escalate. We shape the environment around the case—before, during, and after the litigation. That may mean engaging key third-party validators. It may mean managing the tone and content of all internal and external communications. It may mean negotiating visibility, controlling timing, and neutralizing distractions. And it always means staying two steps ahead.

We are particularly effective in complex, multi-party litigation, where crosscurrents of business, media, and regulatory risk all collide. We support clients involved in commercial disputes, fraud allegations, contract conflicts, whistleblower actions, IP claims, shareholder suits, partnership breakdowns, and high-value employment matters.

Sometimes we’re asked to handle one piece of the puzzle. Other times we become the center of it.

We’ve worked with CEOs who faced sudden legal action that threatened their company’s valuation. We’ve supported survivors filing lawsuits that carried enormous personal and public impact. We’ve advised institutions navigating civil claims with reputational overhangs that reached far beyond the courtroom. In each case, our role was clear: to ensure the legal team had the support, strategy, and insulation it needed to do its job.

That means taking pressure off the attorneys so they can focus on winning. That means keeping leadership informed and empowered without distraction. That means helping clients maintain control of their message, their mindset, and their direction under scrutiny.

We’re not just problem-solvers. We’re pressure absorbers.

And the best time to call us isn’t after the filing. It’s when the conversation shifts from “what if” to “what now.”

We speak the language of lawyers. We understand discovery timelines, protective orders, NDAs, privilege protocols, and evidentiary sensitivity. We know what to say—and what not to. More importantly, we know what needs to be in motion outside the courtroom while the legal strategy takes shape inside it.

This isn’t PR. It’s litigation readiness.

We believe in influence. Controlled, strategic, intentional influence. Not for show. Not for theater. But to make sure the legal process is allowed to work without being drowned out by outside noise. To keep clients grounded. To keep teams coordinated. And to keep the bigger picture in focus when emotions start to take over.

This is the layer no one sees until it’s missing. The difference between fighting and fighting smart. The space where pressure doesn’t reach and problems don’t fester. That’s what we bring to every legal table.

When the lawsuit hits, or the threat is made, or the discovery lands, and the stakes become real—know this.

You don’t have to do it alone.

Your lawyers will handle the case. We’ll help you handle everything else.